25 November 2012
Meet the 'tutor kings and queens'
By Yojana Sharma
Millionaire tutors in Hong Kong advertise themselves like rock stars
They strike glamorous poses in posters in shopping malls and on the sides of buses.
But they are not movie stars or supermodels: they are Hong Kong's A-list "tutor kings" and "tutor queens", offering pupils a chance to improve mediocre grades.
In Hong Kong's consumer culture, looks sell. Celebrity tutors in their sophisticated hair-dos and designer trappings are treated like idols by their young fans who flock to their classes.
And they have earnings to match - some have become millionaires and appear regularly on television shows.
"If you want to be a top tutor, it definitely helps if you are young and attractive. Students look at your appearance," said Kelly Mok, 26, a "tutor queen" at King's Glory, one of Hong Kong's largest tutorial establishments.
Her designer clothes and accessories are not just for the billboards; it's how she likes to dress outside classes. But she is also careful to add that she wouldn't be in such high demand if she could not deliver top grades in her subject, English. (...)
Full article: http://www.bbc.co.uk/news/business-20085558